IMTS 2016 was another blockbuster success with thousands of attendees pouring into McCormick Place for six days. Did you reach 100 percent of your target market? Did they all stop by your booth? These are the questions exhibitors start asking as they go through their post-show follow-up process.
The IMTS Exhibitor Passport is the answer to the question: Who did I miss?
IMTS 2016 exhibitors and AMT distributors now have unlimited online access to everyone who visited IMTS. The leads that you took throughout the show will tell you who stopped by your booth. The IMTS Exhibitor Passport powered by MTInsight will tell you who in your target audience was at IMTS 2016 but did not make it to your booth. In many respects, these prospects are just as qualified as those attendees who visited your booth.
The IMTS Exhibitor Passport will show you leads taken by building and pavilion. It will also help you analyze your booth performance and show exactly what percentage of your target audience found you at IMTS 2016.
The IMTS Exhibitor Passport in MTInsight is uniquely positioned to help you transition from IMTS booth promotion to IMTS post-show follow-up and sales. With the app, you can start a dialogue with qualified leads and stay connected to the IMTS attendee community all year long.
If you want to learn more about using this tool, please contact Matt Lutz – Exhibitions Sales Manager at 703-827-5215, or if you haven’t already subscribed to MTInsight, contact Aslan Moini – Sales Specialist at amoini@AMTonline.org or 703-827-5290.