Development session is designed to help AMT members who are new to China and want to develop a sales and marketing strategy for today's China.
AMT China staff will meet together with your top U.S. and China Managers to have an off-the-record discussion of all the issues related to developing a sound strategy for China market penetration.
Discussions include:
- China market (Chinese machine tool industry, market size, foreign and domestic competition)
- Product selection
- Market entry modes (agent, rep office, JV, WOFE)
- Promotion (advertising and show participation)
- Staff recruiting
- Market research and segmentation
- Cultural awareness
- Brainstorming opportunities, priorities and next steps
Contact Li Xingbin at lixingbin@AMTChina.org to register for a Development Session*
Review session is designed to help AMT members validate and invigorate existing sales and marketing strategies for today's China.
AMT's China staff will meet together with your top U.S. and China managers to have an off-the-record discussion on making your China business more successful.
Discussions include:
- Product selection
- HR Issues
- Market entry modes (agent, rep office, JV, WOFE)
- Promotion (advertising and show participation)
- Market research and segmentation
- Cultural awareness
- Setting priorities
*The session can be held at AMT offices, Shanghai Technology Center (STC), or other sites in China according to mutual convenience.
*Please register at least 30 days before the actual meeting date and fill out the confidential questionnaire to indicate your specific topics of interest and your company's strengths, weaknesses, opportunities, and threats in both U.S. and China.