Don't wonder how good the show was for you. Nail it by focusing on ROO - Return-On-Objectives. Steve Miller will explain ROO and other trade show evaluation tools designed to help you evaluate your participation in any event. Also, he'll help you plan effectively to make your post show review an effective task.
Date: Thursday, May 13, 2010
Time: 11:00 am EST
Cost: Free
Register Now
About the Speaker:
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Steve Miller is the President of The Adventure, the author of How to Get the Most Out of Trade Shows and has been a part of IMTS for more than a decade. Steve calls himself a Strategic Marketing Handyman. Through speeches and consulting assignments, he delivers innovative and implementable ideas that create high value propositions for associations, and corporations. Read more about Steve Miller. |