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Two-Day Seminar on Marketing Through Distribution Channels & Discount Structure Dynamics customized for AMT Members
Challenging the performance of your distribution system to turn your channel program into a competitive advantage. Realistic and workable approach to developing effective channel pricing strategies.
Are you wrestling with improving the performance of your company's distribution channels? Are you uncertain of the best channel for your company's new product or service? Marketing Through Distribution Channels explores solutions for these and other difficult marketing issues.
Are you worried that you are not getting the channel "push" that you intended? Are you unsure of the best discount structure for your business? Discount Structure Dynamics will give you the insight and tools you need to define channel partnership criteria based on customer buying requirements. Put your plans into motion by creating the right incentives to drive your channel partners to action.
What will I learn?
The Marketing Through Distribution Channels workshop outlines and analyzes the key features of any channel strategy and examines current and future channel trends that may affect the way your company does business. In addition, the seminar will provide you with:
- Analytical tools to help you evaluate the effectiveness of your company's distribution channels
- An understanding of market evolution Management tools necessary for controlling channel conflict
Discount Structure Dynamics explores the advantages and disadvantages of a variety of discount structures, and will help you determine the best structure for your company. You'll learn that an effective channel pricing strategy “pays” a channel what they are worth, and reclaims the profits that your company deserves.
Who should attend?
Senior-level managers who are:
- Looking for new analytical tools to help evaluate and improve their company's distribution strategies
- Evaluating and selecting new distribution channels
- Assuming new responsibilities to manage direct and indirect channels
- Launching a new product
- Wanting to learn more about how to set discount structures
- Frustrated with their current discount structure
- Beginning or are in the process of, re-evaluating their discount or commission structure
These workshops are scheduled at various times throughout the year. Let us know if you are interested in receiving notification of future workshops by e-mailing Sarah Bowen at sbowen@AMTonline.org.
Workshops are held at:
Frank Lynn & Associates
150 S.Wacker Dr., Suite 1700 (17th floor) Chicago, IL 60606
Phone: 800-245-LYNN • www.franklynn.com
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