IMTS Webinar Series Recording: Introduction to Social Media

Introduction to Social Media

In this FREE webinar series, Steve Miller, strategic marketing and innovation expert, introduces the basics of social media — including ways to incorporate it into your marketing plan.

Part I: July 20, 2009 at 11:00 am EDT
Social media is scorching hot news these days. Is this something YOU should be paying attention to? What, if anything, does social media have to do with business? Steve Miller will introduce you to this strange new world and explain what all the fuss is about as well as the different social media tools available. And more important, he will also share why you should learn to use social media and ways that smart companies are using it to enhance their own businesses.
View the Recording

Part II: August 11, 2009 at 11:00 am EDT
Two of the most powerful forms of social media for business are blogs and YouTube. Why should you consider using them? How do you set these up? How do you implement them as part of your marketing strategy? And how are other businesses utilizing them?
View the Recording
Extra footage: B2B Example

Part III: September 8, 2009 at 11:00 am EDT
As a final discussion on social media, Steve will share some of the other powerful and popular online tools -- FaceBook, LinkedIn, and Twitter. Are these tools something you should use in your marketing campaigns? If yes, why?
View the Recording

About the Speaker:

Steve Miller is the President of The Adventure, the author of How to Get the Most Out of Trade Shows and has been a part of IMTS for more than a decade. Steve calls himself a Strategic Marketing Handyman. Through speeches and consulting assignments, he delivers innovative and implementable ideas that create high value propositions for associations, and corporations.
Read more about Steve Miller.


IMTS 2010 - The International Manufacturing Technology Show is sponsoring this FREE webinar series on social networking. Please join AMT and IMTS for this 3-part webinar series. September 13-18, 2010 McCormick Place, Chicago, Illinois