Featured Image

IMTS+ ‘Road Trippin’ with Steve’ Show Premieres July 27

Jul 18, 2023

Detroit was given the name “Motor City” for a reason – it was the global center of the automotive industry at the turn of the 20th century, where skilled workers and innovation flourished. As things change, so too will they remain the same, and viewers will find that out in Season Three of “Road Trippin’ with Steve,” when host Stephen LaMarca, AMT’s technology analyst, visits Detroit to drop in on  StellantisLIFT, and FANUC

An IMTS+ Original Series, Season Three of “Road Trippin’ with Steve" premieres July 27 on IMTS.com

The first stop was Stellantis’ Detroit Assembly Complex – Jefferson. Spread over 3 million square feet, the facility houses an army of robots working as a team. Its assembly line includes the Jeep® Grand Cherokee, Jeep®  Grand Cherokee 4xe, and Dodge® Durango. 

“It was the first time I’ve seen that many robots. It was like watching synchronized swimming. It was like watching a play,” says LaMarca. “However, the thing that blew me away was the pride behind their product. Each worker genuinely loved being there.” 

Next stop: LIFT, which is operated by the American Lightweight Materials Manufacturing Innovation Institute (ALMMII), a public-private partnership between the U.S. Department of Defense, industry, and academia, and one of the Manufacturing USA institutes.  

“In areas where our education system has failed, LIFT is doing its best to pick it up,” says LaMarca. “In terms of technology, they cover everything from welding to automation and robotics to metal additive. If we have a skills gap in manufacturing, then down the road we are absolutely going to have a skills gap problem in stuff like material science.” 

A visit to FANUC America, the automation segment leader’s North American headquarters, is a rite of passage in the manufacturing industry and Steve’s next stop on his road trip.  

“It’s almost entirely a research and development lab dedicated to improving their products and proof-of-concept reliability testing,” says LaMarca. A separate 600,000-square-foot facility is “packed with robots,” where FANUC installs customer-requested end-of-arm tooling in accessory packages, wraps them up, and gets them ready for shipping. 

“I learned FANUC welcomed competition from other robot companies,” he says. “It's not something that they shy away from because competition makes them better.” 

LaMarca has the keys to all three of these innovative Motor City companies. Jump in and enjoy the ride in Season Three of “Road Trippin’ with Steve.” If you haven’t checked them out yet, watch the first two seasons on IMTS+ on IMTS.com, where you can find more videos, articles, and content highlighting our manufacturing community. 

PicturePicture
Author
Michelle Edmonson, CEM
Vice President, Exhibitions
Recent technology News
Peter Eelman, the chief experience officer of AMT, is retiring after almost 30 years. Peter has, quite literally, spent the entirety of his 45-year career working on IMTS.
With more than 1 million square feet of exhibit space already booked, IMTS is poised once again to be the strongest manufacturing marketplace in the Western Hemisphere. IMTS 2026 opens Sept. 14-19, 2026. View the floor plan and get exciting updates now!
Currently spanning more than 1 million square feet, the IMTS 2026 floor plan reflects major changes driven by the technologies shaping the future of our industry.
Manufacturing is the process of transforming raw materials into something with value. When you add a fervor for art, a keenness for progress, or a desire to help, you get a passion project.
It is the quintessential event that brings our industry together – whether it’s the moment they walk into the Grand Concourse, captivated by the energy of the vibrant crowd, or the enduring relationships they build.
Similar News
undefined
Technology
By Bonnie Gurney | Jun 06, 2025

The first episode of the new IMTS+ Original Series “Passion Project” explores how art and technology blended harmoniously in a collaboration between legendary music manufacturer C.F. Martin & Co. and two manufacturing giants, Mazak and Renishaw.

5 min
undefined
Technology
By Travis Egan | May 20, 2025

It’s not just about speed on the racetrack. It’s about precision, repeatability, and empowering people with the tools and insights to do the job right the first time.

3 min
undefined
Intelligence
By Cathy Ma | Mar 05, 2025

The MFG Meeting 2025 gathered manufacturing leaders, innovators, and policy experts to discuss the forces shaping the future of our industry. Here are nine key takeaways we hope will provide you with the latest business intelligence and insights.

8 min