Improve Your Manufacturing Marketing by Creating a “Digital Twin” of Your Sales Team
A Digital Twin is used in manufacturing to create a digital representation of a machine or process to improve performance and quality. Greg Mischio will share insights on how manufacturing marketers can reach prospects by using content to create a “digital twin” of your sales team. It includes insights on: Integrating your sales team into your content marketing approach. Creating the most effective piece of content for each stage of the customer journey. Using content to create “referral” sources, much like your sales team does. And, how to literally be the one who "wrote the book" on your area of expertise. Tuesday, October 7, 2021; 11-11:45am ET
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Meet our Speakers!
Greg Mischio is the Owner and Founder of Winbound, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach, creating content that’s mapped to the customer journey and providing marketing for distribution via search, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads.
Steve is the author of the #1 selling book in trade show history, How to Get the Most Out of Trade Shows. His latest book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is an Amazon #1 best seller. Known for his edgy, no-spin-zone style, Steve has advised AMT/IMTS since 1988, and is the facilitator of the monthly IMTS webinars.His consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Boeing Commercial Airplane (the 777 launch), Haas, Sunnen, Big Kaiser, Q-Mark, GE, Fanuc, ESAB, Caterpillar, Philips Electronics, Coca-Cola, and Halliburton, to name a few. Steve has presented over 1600 speeches and workshops around the world for corporations and trade associations in 128 different industries, including the prestigious main TED Conference.