MT Sales Fundamentals

A course to educate new salespeople on manufacturing technology products.

The MT Sales Fundamentals (MTSF) course assures that new salespeople have the knowledge and tools in place to launch a successful career in sales. In professional manufacturing technology sales, whether you are selling in an up or down economy, the fundamentals are the same. MTSF was co-developed by industry-veteran sales professionals and thought leaders Steve Lesnewich and Dave Poling. This course was developed for new salespeople and new hires as well as for service technicians or application engineers who are migrating into sales for the first time. MT Sales Fundamentals includes workbooks on the fundamentals as well as the six-step process of sales for our industry, including: - Prospecting/Phone Qualification - Shop Tour & Survey - Verification - Justification - Product Presentation - Commitment This workshop is an optional first step toward earning the CMTSE - the only nationally recognized program that certifies the skills and knowledge of manufacturing technology sales engineers. Note: participation in a Sales Fundamentals Workshop does not result in CMTSE certification. The next workshop is scheduled for April 11-12, 2023 in Hoffman Estates, Illinois. [Learn more]( or register early as space is limited. Contact to schedule a workshop at your office.

MT Sales Fundamentals E-Learning

The MT Sales Fundamentals e-learning course is self-paced and consists of an introduction plus 14 video-based learning modules that cover everything from relationship-building skills, personal branding methods, and marketing techniques, to the "Fundamentals" and “The Six-Step Process of Sales” for our industry. All 14 learning modules are available for 90 days. Upon completion of the learning modules, students submit two assignments as a final knowledge check. Certificates of completion are awarded pending successful and timely assignments. __Pricing__ $395 per person: AMT members $495 per person: non-members __Getting Started__ Within 2-3 business days: an AMT representative will provide login access to MTUniversity (via email). Students have 90 days to complete all course modules and submit two assignments.

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Contact Us

To inquire about in-person MT Sales Fundamentals workshops or e-learning courses, contact or reach out to Greg Jones at