In addition to these enthusiastic world-class speakers, attendees can peruse exhibits to learn about the latest in exhibit design, network with colleagues, and choose between an operations or marketing track. IMTS veterans and first-timers, as well as all marketing, sales and exhibit operations staff, will want to attend the workshop to gain insight and inspiration to deliver a successful show.
Monday evening, the workshop kicks off with a reception featuring the Beatleleles (beet’l·lay’lees), a Chicago-area Beatles cover band performing with ukuleles, guitars, bass, drums and vocals. Tuesday morning, keynote speaker Shep Hyken, chief amazement officer of Shepard Presentations, will give you 10 specific tactics to help you deliver amazing customer/client service during his presentation, How to Create an Amazing Client Experience.
Shep is a New York Times and Wall Street Journal bestselling author. He works with companies and organizations that want to build loyal relationships with their customers and employees. His clients include American Airlines, AAA, Anheuser-Busch, AT&T, Aetna, Abbott Laboratories, and American Express. He is known for his high-energy presentations, which combine important information with entertainment (humor and magic) to create exciting programs for his audiences.
Two more speakers will round out the morning talks. Steve Miller, Marketing Gunslinger of The Adventure, will present 400 percent ROI? And Mitch Goozé, principal of Customer Manufacturing Group, will share strategies to Leverage Your Competitive Advantage. And if you have questions for Mitch before the IMTS Exhibitor Workshop, you can submit them directly to www.askmitchgooze.com.
After lunch, attendees can choose from six 30-minute, breakout sessions focused on either the operations or marketing track. Led by industry experts, sessions will include:
- Leveraging the Media & Managing Your Advertising Opportunities
- How Passport Amplifies Your IMTS Success
- How Social Media Best Practices Can Amplify Your IMTS Results
- Working With a Custom Display House
- Nuts & Bolts of the IMTS e-Kit
- IMTS Onsite Logistics