Bob Goossens
General Manager, Industrial & High-Tech Manufacturing Practice
Levementum, LLC.

Key takeaways from my presentation:

  • Learn how to overcome a CRM implementation that isn’t meeting your needs. It’s never too late to get your organization on the path to full adoption and learn from your mistakes to avoid future pitfalls.
  • Hear CTG’s story and discover how their first CRM purchase motivated by ‘need to have one…’ led to a system of little value to management, sales people and operations. After a focused strategy and a fresh start, CTG now uses their CRM system to collaborate internally with a sharp focus on supporting their customers and managing projects. 
  • Find out how choosing the right partner to help you with your CRM needs can be just as important, if not more important, than picking the right system for your company.


Bob has more than 20 years of experience in the machine tool industry working as a senior systems administrator within the management team focused on CRM implementations, cross-functional user training and continuous adoption programs. Bob worked closely with executive team members to ensure the CRM system delivered value to the organization through proper system architecture, business process development and configuration with all aspects from business operations to customer facing areas of the business from sales, service and marketing.