Ryan Kelly joins AMT as general manager of new San Francisco Tech Lab

AMT is pleased to announce that Ryan Kelly has joined the organization to serve as general manager of AMT’s new San Francisco Tech Lab. The tech lab will be AMT’s first in the United States and will provide a variety of resources to jumpstart members’ business development and relationship-building with the manufacturing, technology, and investment communities in the Bay Area.

  (more)
Tech Trends Bits

Here are a few of this month’s juicy articles from MTInsight’s Tech Trends. To get up to speed, use the Bitly link to view the full article.

  (more)
Speak your customers’ language

Recently, I taught a sales fundamentals class to some young, malleable minds at BIG KAISER in Hoffman Estates, Ill. We were discussing the 6 Step Process and the next slide was a scene that we use from the movie “Tommy Boy.” In fact, we use several scenes from “Tommy Boy” because the metamorphosis of Tommy from a total buffoon to a great salesman is not only hysterical to watch but also contains several truisms about the sales process.

  (more)
You have the solutions

While working on a marketing email, I went to my usual spot for assistance, Thesaurus.com. A banner for the word of the year appeared. Immediately intrigued, I clicked.

  (more)
U.S. manufacturing markets brighter than most

Economic reports and data signal a continuing decline in manufacturing markets into 2020 for most nations, including the United States. However, the U.S. decline has not been as deep and shouldn’t outlast the downturns in key trading partners’ markets.

  (more)
Public-private and university partnerships advance product development and solutions

How can manufacturing technology companies find potential partners and other resources to advance their capabilities to develop innovative new products and technologies cost effectively? You don’t need to go it alone and hire all the expertise you need in-house. There are many regional, state, and national organizations and resources that can help. In this article, I’ll provide an overview of the key organizations AMT recommends you contact as a starting point.

  (more)
Year-end victories shape 2020 agenda

Congress finished 2019 with a burst of activity, narrowly averting a government shutdown and moving the long-debated and delayed U.S.-Mexico-Canada trade agreement (USMCA) one step closer to ratification. There was also progress on phase one of a U.S.-China trade deal, setting up additional negotiations in 2020.

  (more)
The value of establishing thought leadership in your market

Thought leadership is a type of marketing in which you promote your company executives as experts in your industry in one of various ways: as innovators in bringing new products or services to the market to meet industry needs; as understanding the issues and trends in the market and leading changes in product development; or as having a high level of expertise in the technical realm of product or solution development that leads innovation in the market.

  (more)
New education strategies needed for a new decade

You might remember a move toward open classrooms in the 1970s. That proved to be a failed experiment due to lacking adequate structure for students and teachers alike. Today, in a few states, we are seeing similar experiments happening again with open classrooms and a new generation of teachers and students. Time will tell if these experiments from nearly half a century ago will work this go-round.

  (more)
We appreciate you, our IMTS partners

Happy New Year! Happy Show Year!

  (more)
The U.N. of manufacturing technology

Most readers are aware that AMT’s mission is to represent and promote U.S.-based manufacturing technology (MT) and its members. We strive to be an active partner with our members and assist in their quest to be global leaders in innovating, producing, and implementing advanced manufacturing technology solutions.

  (more)
Where did 2019 go?

On Aug. 20, 2019, the Materials Processing Equipment Technical Advisory Committee (MPETAC) met to discuss the latest matters in export control. The purpose of this committee is to advise the Office of the Assistant Secretary for Export Administration on technical questions that affect the level of export controls applicable to materials processing equipment and related technology. MPETAC covers articles, materials, and suppliers of metalworking equipment, numerically controlled machine tools, and robots. One of the committee’s ongoing goals is to integrate the control definitions between the Export Administration Regulations (EAR) and International Traffic in Arms Regulations (ITAR).

  (more)
Tech Trends Bits

Welcome to Tech Trends Bits! This is the section of AMT News where I pull the interesting articles from Tech Trends, one of the MTInsight apps that every member can access! Tech Trends is an aggregate of news, research, and industrial roadmaps to track the latest transformative technologies. Along with my short blurb, you’ll find a bitly link that will take you directly to the article in reference! TECHNOLOGY! Let’s take a look at a few things you may have missed in the past month or so…

  (more)
AMT News - Year In Review 2019
  (more)
AMT Creates New Opportunities in 2019

Innovative services and comprehensive market resources are just a few of the ways that AMT helped members meet their business challenges globally in 2019. Through industry engagement, research, technology, education, workforce development, and advocacy, AMT continued to advance both the manufacturing technology industry as well as AMT members, their innovative solutions, and technologies. Following are some of the year’s key highlights.

  (more)
Frantic fall generates fears of failing market

... The consensus of the speakers attending MTForecast suggested that the current slide in order intake will level off next spring or early summer."

  (more)
Progress on trade and spending?

The impeachment investigation is currently dominating the congressional agenda. While attention is focused on the proceedings, there has been little action on manufacturing priorities.

  (more)
Technical education and the impact of transformative technologies

During the Smartforce Student Summit at IMTS 2018, AMT made a point of bringing in exhibitors who would show schools, educators, and students our industry’s vision of the manufacturing technology classroom of the future.

  (more)
Advancing MFG education with augmented reality and virtual reality

As manufacturers continue to recognize the applications and financial impact of transformative technologies, these same technologies are evolving our STEM classrooms and the way we train our workforce.

  (more)
Cost-effective lead-generation campaigns

Lead generation can be defined as any type of marketing activity that captures a list of qualified prospects and their contact information for the purpose of additional nurturing through sales calls or email communications. Because lead generation is typically more targeted than branding, it is generally more cost-effective for generating sales leads. In this article, we will focus on two popular types of lead generation campaigns: email marketing and banner ads.

  (more)
Expert insights into the future of the manufacturing technology market at MTForecast

In early October, nearly 250 leaders in the manufacturing technology industry came together in Cleveland to network and prepare their businesses to confront a shifting marketplace. AMT’s annual economic and market forecasting conference, MTForecast, attracted one of its largest attendances ever with a lineup full of expert speakers on a variety of topics.

  (more)
WESTEC 2019 highlights manufacturing technology and economic and market trends

Thousands of manufacturers looking for new ideas attended WESTEC 2019 on Sept. 24-26 in its new location at the Long Beach Convention and Entertainment Center in Long Beach, Calif. Boasting large exhibit halls, waterfront views, networking enclaves, and a variety of nearby restaurants, the new venue naturally created an atmosphere for people to connect, be inspired, and take away practical advice for their manufacturing businesses.

  (more)
Your AMT Show Committee

Last month, I touched upon one initiative of the AMT Show Committee. This month, I’d like to share more details about the group that provides vital strategic direction and more for IMTS.

  (more)
Buoyed or void: why some companies make it and others do not

This October, the Automation in Manufacturing Committee met at the MTForecast Conference in Cleveland. Part of the agenda was discussing how a company sustains itself. Each member at the table shared what they had seen work and not work over the last 40 years.

  (more)
Technology observations from EMO Hannover

I attended the EMO Hannover exhibition event in Hannover, Germany to better understand new trends and manufacturing technologies. This event is produced by CECIMO (European Association of the Machine Tool Industries and related Manufacturing Technologies). The exhibition event hosted approximately 117,000 attendees from 150 countries.

  (more)
Near-term and distributor opportunities in additive manufacturing

The biggest and most near-term opportunity in AM right now is in hybrid manufacturing. Combining subtractive manufacturing with AM is an opportunity for customers, machine tool manufacturers, distributors, and integrators alike. AM is both compatible and complementary with CNC multi-tasking machines, where solutions range from retrofitting to new hybrid offerings. Hybrid machines then combine the design freedom of additive with the precision, accuracy, and speed of machining.

  (more)
Apple’s iOS 13: cool stuff for the road warrior, or never attempt this at home

A few weeks ago, I updated my iPhone with the new iOS 13 software. A word to the wise: don’t do this at 4:00 a.m. when you have an early flight to LAX and you realize you haven’t ordered your Uber. I learned quickly: a watched iPhone update never updates. It does, actually, but it takes forever. 

  (more)
Manufacturing Day brings manufacturing to the community

Held annually on the first Friday in October, MFG Day took place on Oct. 4 throughout North America. It is designed to show students, educators, job seekers, elected officials, community leaders, and others the current state of manufacturing processes, as well as showcase potential careers and opportunities by encouraging thousands of companies and educational institutions around the nation to open their doors for plant tours and educational sessions. Companies that were unable to hold an event on Oct. 4 have the opportunity to hold it another day during the month because October is also Manufacturing Month.

  (more)
Government relations update

September was a busy month for Congress after their month-long recess. Below is a snapshot of activity relevant to the manufacturing industry.

  (more)
Your exhibitions team’s summer activities update

This fall, as students returned to school, I’m sure many were asked to write an essay or present on the topic “What did you do this summer?” In that same spirit, I thought it would be fun to recap what your AMT Exhibitions department did this summer. It’s a tale of exploring what ifs, forming partnerships, being creative, furthering ideas, traveling, and some good old-fashioned fun.

  (more)
Branding your company and products

You may not give much thought to your company or products’ “brand” or image in the market. You may still be using the same marketing messages about your products that you developed several years ago. But has the market or competitive landscape changed since then? If so, it is probably time to revisit those marketing messages. While it is difficult to change certain marketing messages about your products—after all, specs are specs—what you communicate about the benefits and value of your products, product line, and your company itself are important in creating your image or brand in the market.

  (more)
A tale of two salesmen, or the grasshopper and the ant

Once upon a time, there were two machine tool salesmen. To protect the innocent, we’ll call them the Ant and the Grasshopper. They each worked for a distributor that had an impressive product line. They both were very, very good salesmen. They always made quota, excelled financially, and were usually the guys awarded as the Top Performers during their respective OEM’s annual meetings. In their territories, they both had several very large customers who bought lots of machines and required a good amount of hand-holding to keep them happy and to make sure nothing fell through the cracks. Their customers loved them for that. For several years, things were good, and both the Ant and the Grasshopper were very happy salesmen.

  (more)
MPETAC October update

On Aug. 20, 2019, the Materials Processing Equipment Technical Advisory Committee (MPETAC) met to discuss the latest matters in export control. The purpose of this committee is to advise the Office of the Assistant Secretary for Export Administration on technical questions that affect the level of export controls applicable to materials processing equipment and related technology. MPETAC covers articles, materials, and suppliers of metalworking equipment, numerically controlled machine tools, and robots. One of the committee’s ongoing goals is to integrate the control definitions between the Export Administration Regulations (EAR) and International Traffic in Arms Regulations (ITAR).

  (more)
Production-quality additive manufacturing faces growing pains

In the past several years, additive manufacturing (AM) has unquestionably moved from polymer-based prototypes to production-quality metals, but the industry is in the midst of some major growing pains, specifically in the areas of industry standards, quality assurance (QA) and realizing business ROI. In this article, we take a look at these challenges, and in the next issue, we’ll look at AM opportunities.

  (more)
Die Welt ist Gut

The two best places to build a deep understanding of the manufacturing technology eco-system are IMTS and EMO. These past couple weeks, EMO has been the center of the manufacturing world as innovators, builders, customers, investors, and enthusiasts converged on Hannover. The mood was one of concern and astonishment. The concern stemmed from the numerous challenges there are to growth. The trade wars—particularly the China-U.S. issue, where the ongoing institution of tariffs have prevailed for more than a year—have led to some multi-national companies changing their international strategies. The Brexit situation was almost as common an issue as the trade wars. Billions of dollars of investments will be impacted as EU and non-EU companies’ strategies for supplying EU demand are turned on their heads.

  (more)
Education and workforce development in additive manufacturing

Additive Manufacturing (AM) has been advancing at such a rapid pace in the last few years that the ecosystem of schools that teach AM programs and grant individual students AM credentials, certificates, and degrees has been in catch-up mode. It’s imperative that industry drives the direction of the education market.

  (more)
AMT News - October, 2019
  (more)
AMT News - September 2019
  (more)
Field report on data-driven manufacturing: Where are you on the digital journey?

Data-driven manufacturing, Industry 4.0, and IIoT are discussed widely these days, and the hype is creating some confusion and misrepresentations in the market. Often discussed in all-or-nothing terms, and replete with generalizations, many companies are not clear about the value that digitalization will bring to their operations. Since every manufacturing company has different equipment, processes, and day-to-day challenges, some of the promises are difficult to evaluate. An investment in digital technology without a clear path to ROI is not strategic, and it is critical that you know what you are going to do with the data you collect before you start a project.

  (more)
After month-long recess, Congress gets back to work

While members of Congress were back home meeting with constituents last month, their staffs were busy in Washington working on a path to fund the government in FY20. Now, with fewer than 40 days left in the 2019 session, how will Congress spend the remaining limited time on Capitol Hill?

  (more)
Back to school

IMTS COMMITTED TO SUPPORTING MANUFACTURERS OF THE FUTURE

With the back-to-school buzz of the past few weeks, I am reminded that IMTS has been fostering positive perceptions about careers in manufacturing to students for many years. From the early years as more of a science fair than trade show, to the renewed emphasis on education that began with the first Smartforce Student Summit in 1998, IMTS champions our industry to the next generations.

IMTS continues to look for new ways to encourage students to become the manufacturers of the future. Here are three new ways IMTS positively impacts students’ interest, academic growth, and skills in manufacturing technology.

 

  (more)
Should our company be marketing on the internet?

It is important for manufacturing technology companies of all sizes to have a marketing presence on the internet and social media. We all do the bulk of our research online, read about our industry, conduct personal business, and read and post on social media. And our customers are doing the same thing.

  (more)
Unpacking: yes or no?

Until recently, unpacking my clothes on a business trip was something I never thought about. Not long ago, a few of us weary travelers were at a bar, (of course), waiting out a flight delay (again, of course) talking about how we do everything in our power to make sure everything we pack fits in our carry-on. One of my colleagues brought up the Three Night Rule for unpacking. I said, “The Three Night Rule—what’s that?” He replied that on any trip of three nights or less, he does not unpack his clothes. “Why?” I asked. He explained that it was a waste of time to unpack and repack his clothes for such a short trip. Huh. Not unpacking clothes? Who knew? I’ve read lots of articles about the art of packing for a trip, but never about unpacking.

  (more)
Third National Metalworking Reshoring Award — Submission Entry
The Reshoring Initiative*, in conjunction with the Precision Metalforming Association (PMA)*, the Association for Manufacturing Technology (AMT), and the National Tooling and Machining Association (NTMA), is looking to recognize companies for successful reshoring projects. *Inaugural sponsors
   (more)
AMT News - July/Aug 2019
  (more)
USMTO graduates to a new face at 21
In 1996, AMT and AMTDA agreed in principal to build an industry-wide market data program, with both suppliers and distributors reporting their order activity. Two years later and after thousands of hours of development and testing, USMTO posted its first data sets in January 1998. The program has had rebuilds, additions, adjustments, and updates during the past 21 years but nothing like what is occurring now. Earlier this year, the Economics & Statistics Committee initiated two significant changes. The first was the introduction of new product classifications in the lathe and machining center categories. The second is a complete rebuild of the USMTO website, from user-interface through reports, to be introduced later this fall.

 

  (more)
Russia revisited and open for business

The Russia Market

AMT’s Hubert Sawicki was recently in Moscow for the Metalloobrabotka show, which is Russia’s primary machine tool exhibition. After a five-year hiatus from AMT participation in the show, it was time to revisit the market and lend support to the more-than-a-dozen AMT members exhibiting their wares. His impressions were somewhat surprising and generally positive.

  (more)
Announcing a Department of Commerce Additive Manufacturing Trade Mission for AMT Members

November Trade Mission to Europe includes Visit to Formnext AM Show in Frankfurt

The U.S. Commercial Service, the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration, is organizing an Additive Manufacturing (AM)-focused trade mission to France, Germany, and Poland, November 18–22. The German stop of the Trade Mission includes activities at Formnext in Frankfurt, the world’s largest global AM exhibition and conference. AMT and IMTS strongly support the trade mission and will be exhibiting in the U.S. Pavilion at Formnext.

  (more)
Visualizing the future with MTForecast

Market forecasts and tools for data analysis offer something for everyone

  (more)
WESTEC 2019 New Location: Long Beach, Calif.

With more than 36,000 manufacturing firms employing 1.3 million people, California is among the fastest-growing manufacturing regions in the United States. Los Angeles has been home to WESTEC for the past few decades.

  (more)