Featured Image

Where Human-Driven Pride Meets Robotic Excellence

Aug 31, 2023

“Incredible and incredibly advanced,” was my first thought while touring  Stellantis’ Detroit Assembly Complex - Jefferson. The site is the subject of Episode 1, in Season 3 of the IMTS+ original series, “Road Trippin’ with Steve.” 

Stellantis is the definition of American manufacturing muscle — and it is ready to flex. The company is moving metal, putting out an astounding number of American-made cars, including the Jeep®  Grand Cherokee, Jeep®  Grand Cherokee 4xe, and Dodge® Durango. It is also committed to the highest level of quality control and has a deep pride in its products.  

What else do they have? Robots! Rows and rows of robots. Robots lifting, placing, welding, drilling, screwing, gluing, and moving metal. Seeing robots and automation at work was truly awe-inspiring.  

What did I experience? Employees are planning, programming, and inspecting the production of their robots and systems. Perhaps, more than anything, they are immensely proud to be creating quality products.  

Now, I have been known to occasionally be a smidge dramatic (insert snickers of cube mates), but I can say with all sincerity that this visit made me proud to be an American. Not, like, Lee Greenwood-muscle-shirt-with-an-eagle proud, but close. This was an incredible operation filled with exceptional people — people who are true car people, not just people who happen to have jobs building cars. It was outstanding. Go ‘Merica! 

P.S. Yes, I saw the hellcat engine. It was big, and it was bad, and I will tell random strangers about it. 

Learn more about industry giants by watching all three episodes in Season 3 of “Road Trippin’ with Steve,” an IMTS+ series, at IMTS.com/RTWS. In the second episode Steve tours LIFT and in the third episode Steve visits FANUC America

PicturePicture
Author
Stephen LaMarca
Senior Technology Analyst
Recent technology News
IMTS, like New Year’s Day, is a temporal landmark, or a moment in time that stands out from the ordinary. It creates what behavior scientists call a “fresh start effect” – a psychological boost and catalyst for change.
IMTS has announced that visitor hotel reservations for IMTS 2026 are now open. Global Housing Solutions, powered by AMT, has contracted with 95 Chicago-area hotels to offer guaranteed rooms, the lowest rate available, no booking fees, and more.
At Co-Line, innovation is rooted in relationships: between leaders and teams, between machines and software, and between technology partners like Hexagon and Mazak, who see partnership as a competitive advantage.
Enhancements for 2026 include programs for first-time exhibitors.
The U.S. manufacturing industry – the world’s second largest and a global leader in advanced manufacturing – grows stronger through new opportunities, legislation, and technological innovations. These drivers converge at IMTS 2026, Sept. 14-19 in Chicago.
Similar News
undefined
Technology
By Michelle Edmonson, CEM | Feb 10, 2026

IMTS, like New Year’s Day, is a temporal landmark, or a moment in time that stands out from the ordinary. It creates what behavior scientists call a “fresh start effect” – a psychological boost and catalyst for change.

3 min
undefined
Intelligence
By Christopher Chidzik | Feb 09, 2026

New orders of metalworking machinery hit a record level in December 2025, reaching $814.3 million, 86.7% over November 2025 and 59.9% over December 2024. The value of orders placed in 2025 totaled $5.74 billion, 22.5% above orders placed in 2024.

5 min
undefined
Technology
By Gary Vasilash | Feb 03, 2026

Technology utilization and its benefits for achieving operational improvements.

9 min