Featured Image

Where Human-Driven Pride Meets Robotic Excellence

Aug 31, 2023

“Incredible and incredibly advanced,” was my first thought while touring  Stellantis’ Detroit Assembly Complex - Jefferson. The site is the subject of Episode 1, in Season 3 of the IMTS+ original series, “Road Trippin’ with Steve.” 

Stellantis is the definition of American manufacturing muscle — and it is ready to flex. The company is moving metal, putting out an astounding number of American-made cars, including the Jeep®  Grand Cherokee, Jeep®  Grand Cherokee 4xe, and Dodge® Durango. It is also committed to the highest level of quality control and has a deep pride in its products.  

What else do they have? Robots! Rows and rows of robots. Robots lifting, placing, welding, drilling, screwing, gluing, and moving metal. Seeing robots and automation at work was truly awe-inspiring.  

What did I experience? Employees are planning, programming, and inspecting the production of their robots and systems. Perhaps, more than anything, they are immensely proud to be creating quality products.  

Now, I have been known to occasionally be a smidge dramatic (insert snickers of cube mates), but I can say with all sincerity that this visit made me proud to be an American. Not, like, Lee Greenwood-muscle-shirt-with-an-eagle proud, but close. This was an incredible operation filled with exceptional people — people who are true car people, not just people who happen to have jobs building cars. It was outstanding. Go ‘Merica! 

P.S. Yes, I saw the hellcat engine. It was big, and it was bad, and I will tell random strangers about it. 

Learn more about industry giants by watching all three episodes in Season 3 of “Road Trippin’ with Steve,” an IMTS+ series, at IMTS.com/RTWS. In the second episode Steve tours LIFT and in the third episode Steve visits FANUC America

PicturePicture
Author
Stephen LaMarca
Senior Technology Analyst
Recent technology News
Peter Eelman, the chief experience officer of AMT, is retiring after almost 30 years. Peter has, quite literally, spent the entirety of his 45-year career working on IMTS.
With more than 1 million square feet of exhibit space already booked, IMTS is poised once again to be the strongest manufacturing marketplace in the Western Hemisphere. IMTS 2026 opens Sept. 14-19, 2026. View the floor plan and get exciting updates now!
Currently spanning more than 1 million square feet, the IMTS 2026 floor plan reflects major changes driven by the technologies shaping the future of our industry.
Manufacturing is the process of transforming raw materials into something with value. When you add a fervor for art, a keenness for progress, or a desire to help, you get a passion project.
It is the quintessential event that brings our industry together – whether it’s the moment they walk into the Grand Concourse, captivated by the energy of the vibrant crowd, or the enduring relationships they build.
Similar News
undefined
Intelligence
By AMT | Jul 09, 2025

Modern manufacturing on the race track; Tariff impacts on manufacturing technology; The real speed of machines; DED evolves; And more.

6 min
undefined
Intelligence
By Christopher Chidzik | Jul 14, 2025

New orders of metalworking machinery totaled $392.7 million in May 2025, an 11.8% decline from April 2025 and a 2.7% increase from May 2024. 2025 orders placed through May totaled $2.09 billion, a 15% increase over the first five months of 2024.

5 min
undefined
Advocacy
By Amber Thomas | Jul 08, 2025

President Donald Trump signed the One Big Beautiful Bill Act into law on July 4, 2025. This sweeping new law delivers a package of long-sought tax incentives, investment opportunities, and financial relief measures to revitalize the manufacturing sector.

5 min