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Bill Herman
Vice President, Membership

Bill has spent more than 30 years in the events industry; serving in a range of roles from operations to sales to administration. He has served both enterprise and non-profit show organizers, and started his own events company, which he ran for several years, producing B2C events in several U.S. cities. Much of his career has been focused on international events and he has worked on shows in more than 20 countries, including historic events in Cuba and Libya. His time spent navigating a diverse range of cultures and business models forged an innate interest in people, which serves him well in his role as Sr. Director, Sales & Membership at AMT. Bill lives in suburban Maryland with his wife and son and they travel often to their home in his wife’s home town on the north coast of Ecuador. Although he will tell you that he taught his wife everything she knows about salsa dancing, when pressed, he will admit his main duty in those moments is not to step on her feet.

Bill has spent more than 30 years in the events industry; serving in a range of roles from operations to sales to administration. He has served both enterprise and non-profit show organizers, and started his own events company, which he ran for several years, producing B2C events in several U.S. cities. Much of his career has been focused on international events and he has worked on shows in more than 20 countries, including historic events in Cuba and Libya. His time spent navigating a diverse range of cultures and business models forged an innate interest in people, which serves him well in his role as Sr. Director, Sales & Membership at AMT. Bill lives in suburban Maryland with his wife and son and they travel often to their home in his wife’s home town on the north coast of Ecuador. Although he will tell you that he taught his wife everything she knows about salsa dancing, when pressed, he will admit his main duty in those moments is not to step on her feet.

Posts by Bill Herman
Intelligence
By Bill HermanAug 03, 2026

Practical Sales Insights for Manufacturing Distributors

Discover practical sales strategies from AMT's D25 Summit, including expert insights on leadership, data, AI, and relationship-building to help manufacturing distributors grow their business.

3m read
Intelligence
By Bill HermanJul 06, 2026

Growing the Mindset That Transforms Sales Teams

Shifting how sales leaders think can transform teams from underperforming to overachieving.

2m read
Intelligence
By Bill HermanJun 29, 2026

How Hartwig Scales Growth With Service and AMT

A longtime member, Hartwig uses AMT events to connect with customers and prospects and applies AMT research to design and enhance its sales territories.

2m read
Technology
By Bill HermanJun 22, 2026

One Layer at a Time: Additive Shop Builds Business With AMT Membership

From learning and connecting at industry events to building a peer network through the AMT Leadership Forum, Alex Hussain fully leverages his AMT membership to help his small additive manufacturing shop grow.

2m read
Intelligence
By Bill HermanMay 22, 2026

Risks and Rewards: A Path to Manufacturing Success

Mark Osterstock founded Q-Mark Manufacturing to fill a gap for coordinate measuring machines. AMT membership helped the business grow and be competitive worldwide.

2m read
Technology
By Bill HermanMay 21, 2026

Data Is Power: A Leader’s Edge in Modern Manufacturing

As a third-generation manufacturing leader, Andy Chu, vice president of Supertec Machinery, operates with a clear philosophy: “Data is power: leveraging AMT research and events to gain a competitive edge.”

2m read
Technology
By Bill HermanMay 15, 2026

Schunk President on the Strategic Value of AMT Membership

Milton Guerry, president of Schunk USA, shares how AMT membership gives the company a stronger voice through industry connections, data, and insights – helping Schunk navigate uncertainty, inform strategy, and support long-term growth.

2m read
Intelligence
By Bill HermanApr 28, 2026

Modern Sales Mastery: Influence, Discipline, and AI

Sales success today demands influence, discipline, and smart use of AI. At AMT’s Distribution Summit, experts shared practical strategies to help manufacturing sales teams strengthen performance and drive results.

5m read
Intelligence
By Bill HermanApr 21, 2026

Data Boosts Sales for Manufacturing Distributors

One of the most powerful tools available to modern machine tool distributors is data. Learning how to use and integrate data can help distributors boost their business, according to experts at AMT’s Distribution Summit.

5m read
Intelligence
By Bill HermanFeb 27, 2026

Accelerating Success for Tim Thiessen: AMT Membership Fuels Growth for Okuma America

With more than 30 years of experience at Okuma, Tim Thiessen, the senior vice president of sales, leverages the company’s AMT membership to help build connections and fuel long-term growth.

4m read