Prospects for Recovery
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As speculation continues to grow on the current recovery timeline in manufacturing, business leaders are searching for strategic direction, and some remain uncertain about what their next steps will be while looking to legislators to provide support. The COVID-19 pandemic has caused manufacturing companies to engage in a crash course that optimizes work, necessity, and sustainability by condensing five years of innovation into the next 18 months.1 Unthinkable scenarios previously dismissed as fiction in boardroom meetings have now become a reality. Conversations regarding return on capital investments have morphed into investing for survival. Manufacturing in the United States will test its resiliency in pursuit of meeting the current demand challenges and reimagining more sustainable business models. The “new normal” moving forward may look a lot like the perceived distant future often discussed pre-COVID-19, with full digitalization and supply chain integration becoming the norm out of necessity.

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