Featured Image

Bill Herman to Lead AMT Member Services

Bill Herman, currently AMT’s director of international events and sponsorship, will be assuming responsibility for membership services when Member Services Vice President Steve Lesnewich retires in June.
by Travis Egan
Apr 13, 2021

Bill Herman, currently AMT’s director of international events and sponsorship, will be assuming responsibility for membership services when Member Services Vice President Steve Lesnewich retires in June. In his new position as senior director, sales and membership, Bill will continue his role directing international events, coordinating AMT/USA pavilions, and developing sponsorship programs as well.

Steve is transitioning membership responsibilities to Bill through June, allowing for a smooth transfer. Adding to the continuity of the transition, Bill and Steve have worked together for almost 15 years, including three years together at the American Machine Tools Distributor Association (AMTDA), and they share many relationships with AMT members.

“I am very excited to take on this new and expanded role at AMT,” Bill said. “To streamline communications with our members, we are changing our model of member engagement and moving to an account management model. This means our membership team will be managing member accounts in their entirety, presenting all the different AMT products and services.” Bill will liaise with department heads as needed to drill deeper into product or service questions when speaking with members.

“I have worked with every department at AMT over the years, so I’m very familiar with all our products and services and the value they bring to members,” he continued. “I view sales more in terms of a consultative relationship – listening closely to members, better understanding their business models, and identifying areas where AMT products align with the growth objectives of each company. As a non-profit dedicated solely to advancing manufacturing in the United States, we can often provide services at a fraction of the cost of the private sector, and we function as a single, integrated point of contact for meeting their needs.”

Bill said that he has already spoken with a number of members who were not fully aware of the full range of AMT services, many of which are included in their annual membership dues. He intends to prioritize educating, informing, and communicating to members the value of AMT – access to exclusive industry data, focused lead generation data, international sales support, and targeted educational conferences, to name only a few.

Bill and his team will also strive to reach out to members more frequently throughout the year to check in with them about new business needs, ensure they are taking advantage of their member benefits, and to better understand the ways that AMT can continue to evolve its programs and services to deliver value

PicturePicture
Author
Travis Egan
Vice President & Chief Revenue Officer
After two decades in the durable goods manufacturing markets, Travis Egan joined AMT as Vice President – Business Development in early 2019. At AMT, h ...
Recent intelligence News
AMT – The Association For Manufacturing Technology, which represents more than 600 members who design, make, sell, service, support, promote, and use manufacturing technology in a global market, elected new board leadership...
We are sad to announce that Member Services Vice President Steve Lesnewich will be retiring from AMT on June 1, 2021. Steve joined AMT in 2012 as vice president of industry engagement from the American Machine Tools Distributor Association (AMTDA)...
Russ Waddell, MTConnect Institute managing director, was honored as one of 25 leaders transforming manufacturing by SME. Waddell was recognized for his work at the MTConnect Institute supporting the advancement of the free, open industry MTConnect...
Today, AMT and the larger manufacturing technology community face a period of immense change. The advent of transformative technologies and the digital revolution has already begun to alter how we do business and has shown new opportunities for growth.
Companies who haven’t done the work in areas like collaboration and communication will have a higher rate of failure. Technology advances promise to help manufacturers thrive in an increasingly competitive and turbulent world. Readers of the articles on...