Sales and Marketing
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By AMTJun 18, 2024

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

5m read
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By Elissa DavisSep 21, 2023

People aren’t mind readers, so it’s important to share who you are, what you do, and how you do it. In other words, your personal brand lets others know what unique talents and value you offer. Here are 10 ways to add some sparkle to your own brand.

3m read
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By Christopher DownsApr 20, 2023

Each MT Series event draws together key decision-makers, major tool and technology suppliers and thought leaders from across a broad spectrum of manufacturing disciplines.

5m read
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By Christopher DownsMar 28, 2023

The 2023 MT Series events are underway, and they promise to be among the most important trade shows in manufacturing technology. Your marketing campaign can ensure your exhibition booth stands out by generating enthusiasm well before the event.

5m read
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By Christopher DownsOct 04, 2022

While enjoying the post-IMTS glow, don't forget the most important step to exhibiting: following up on your leads! This week, we break down the important steps in establishing not just a sale but a long-term relationship with your booth's visitors.

5m read
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By Christopher DownsAug 24, 2022

Ready for the thousands of visitors you'll meet at IMTS 2022? In today’s events environment, on-site registrants are becoming the norm, and they won't have the benefit of your pre-show marketing campaign. So, how do you reach them? We've got you covered.

5m read
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By Christopher DownsJul 05, 2022

Find out why generating enthusiasm for your booth months before exhibiting at IMTS 2022 pays big dividends. Read on for helpful tips on building buzz around your brand and prioritizing the right audience as the countdown to the show continues.

7m read
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By Bill HermanJul 05, 2022

Make more of your IMTS experience by finding connections and customers through unique sponsorship opportunities.

5m read
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By Christopher DownsMay 27, 2022

Direct mail is finding its way back into the spectrum and companies are starting to realize just how much it can complement their digital efforts. Direct mail adds an additional layer of substance to your overall message.

8m read
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By Aslan MoiniApr 22, 2022

A marketing campaign is almost nothing without some form of visual content. And unless you are writing a very personalized note to one attendee, forget about text-heavy campaigns.

7m read