A marketing campaign is almost nothing without some form of visual content. And unless you are writing a very personalized note to one attendee, forget about text-heavy campaigns.

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

AMT and GBM announce the launch of MT United, a joint venture of the two leading organizations to empower North American manufacturers with data, analysis, and strategic information for accelerated growth, innovation, and global competitiveness.

How many times has this happened to you? You’re working at your desk. Suddenly, your cell phone rings with a Facetime, Zoom, Vonage, or some other virtual call alert where you’re expected to show your face and be nice on camera. No problem...

Like it or not, the Zoom-type, virtual meeting is here to stay. Honestly, it’s not a bad thing. Zoom meetings are much more personal than an email, text, or even a phone call. And they have certainly cut travel expenses big time. Many customers will now...

Sales and marketing activities, like so many other things, have faced new challenges since the pandemic. Many, if not all, sales and marketing activities have moved to digital platforms; digital lead generation, email marketing, and social media...

Email marketing is a very targeted and cost-effective way to communicate with your contacts – such as sales prospects and existing customers – and generate leads throughout the year. It is especially important now because your salespeople are likely not...

Let’s be honest. It’s been a very weird year for our industry. Because of COVID-19, our carefully laid plans for 2020 did not happen. The biggest challenge for many of us is how to deal with the cancellation of IMTS 2020. You spent two years preparing...

MTForecast 2020 is going digital this year and will be held Oct. 27-29, 2020. As always, it will bring together leading economists and industry experts – as well as the economic forecasts, market analyses, thought leadership, and educational tracks...

You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers...