Companies in the manufacturing technology ecosystem use AMT’s custom market research to reduce risk, allocate resources, and accelerate growth.

Explore a six-step approach to developing a successful marketing segmentation strategy, particularly for in-house industrial marketers facing resource limitations.

Consider this a Marketing 101 introduction and a masterclass — rolled into one.

Check in for the highlights, headlines, and hijinks that matter to manufacturing. These lean news items keep you updated on the latest developments.

You never know when conditions will go south – only that they will. So, you want to be prepared to turn a bad situation into a good one – or at least keep things from becoming terminal.

AMT announces the return of its popular AMT Meetup series, featuring seven stops across the country and new partnerships with Women in Manufacturing and NTMA. These free events connect professionals working in and around the manufacturing tech sector.

Marketing’s role has shifted from brand and campaign management to enterprise revenue generation. So how do you balance short-term campaign needs with long-term enterprise initiatives? It may be easier than you think.

Seasoned exhibitors know that the few weeks following a show are crucial for following up with your leads. Here are a few tips and resources to help make the most of your post-show outreach.

Direct mail is finding its way back into the spectrum and companies are starting to realize just how much it can complement their digital efforts. Direct mail adds an additional layer of substance to your overall message.

Effective email marketing balances text and visuals to engage without triggering spam filters. Learn strategies for integrating compelling imagery with substantive content, emphasizing search-friendly text and authentic visuals to drive recipient interest.