While enjoying the post-IMTS glow, don't forget the most important step to exhibiting: following up on your leads! This week, we break down the important steps in establishing not just a sale but a long-term relationship with your booth's visitors.

Ready for the thousands of visitors you'll meet at IMTS 2022? In today’s events environment, on-site registrants are becoming the norm, and they won't have the benefit of your pre-show marketing campaign. So, how do you reach them? We've got you covered.

Find out why generating enthusiasm for your booth months before exhibiting at IMTS 2022 pays big dividends. Read on for helpful tips on building buzz around your brand and prioritizing the right audience as the countdown to the show continues.

Make more of your IMTS experience by finding connections and customers through unique sponsorship opportunities.

Direct mail is finding its way back into the spectrum and companies are starting to realize just how much it can complement their digital efforts. Direct mail adds an additional layer of substance to your overall message.

A marketing campaign is almost nothing without some form of visual content. And unless you are writing a very personalized note to one attendee, forget about text-heavy campaigns.

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

AMT and GBM announce the launch of MT United, a joint venture of the two leading organizations to empower North American manufacturers with data, analysis, and strategic information for accelerated growth, innovation, and global competitiveness.

How many times has this happened to you? You’re working at your desk. Suddenly, your cell phone rings with a Facetime, Zoom, Vonage, or some other virtual call alert where you’re expected to show your face and be nice on camera. No problem...

Like it or not, the Zoom-type, virtual meeting is here to stay. Honestly, it’s not a bad thing. Zoom meetings are much more personal than an email, text, or even a phone call. And they have certainly cut travel expenses big time. Many customers will now...