Marketing’s role has shifted from brand and campaign management to enterprise revenue generation. So how do you balance short-term campaign needs with long-term enterprise initiatives? It may be easier than you think.

Seasoned exhibitors know that the few weeks following a show are crucial for following up with your leads. Here are a few tips and resources to help make the most of your post-show outreach.

Direct mail is finding its way back into the spectrum and companies are starting to realize just how much it can complement their digital efforts. Direct mail adds an additional layer of substance to your overall message.

Effective email marketing balances text and visuals to engage without triggering spam filters. Learn strategies for integrating compelling imagery with substantive content, emphasizing search-friendly text and authentic visuals to drive recipient interest.

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

People aren’t mind readers, so it’s important to share who you are, what you do, and how you do it. In other words, your personal brand lets others know what unique talents and value you offer. Here are 10 ways to add some sparkle to your own brand.

Each MT Series event draws together key decision-makers, major tool and technology suppliers and thought leaders from across a broad spectrum of manufacturing disciplines.

The 2023 MT Series events are underway, and they promise to be among the most important trade shows in manufacturing technology. Your marketing campaign can ensure your exhibition booth stands out by generating enthusiasm well before the event.

While enjoying the post-IMTS glow, don't forget the most important step to exhibiting: following up on your leads! This week, we break down the important steps in establishing not just a sale but a long-term relationship with your booth's visitors.

Ready for the thousands of visitors you'll meet at IMTS 2022? In today’s events environment, on-site registrants are becoming the norm, and they won't have the benefit of your pre-show marketing campaign. So, how do you reach them? We've got you covered.