Sales and Marketing
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By Catherine “Cat” RossMay 07, 2025

AMT announces the return of its popular AMT Meetup series, featuring seven stops across the country and new partnerships with Women in Manufacturing and NTMA. These free events connect professionals working in and around the manufacturing tech sector.

5m read
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By Kristin BartschiApr 03, 2025

Marketing’s role has shifted from brand and campaign management to enterprise revenue generation. So how do you balance short-term campaign needs with long-term enterprise initiatives? It may be easier than you think.

7m read
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By Kristin BartschiSep 19, 2024

Seasoned exhibitors know that the few weeks following a show are crucial for following up with your leads. Here are a few tips and resources to help make the most of your post-show outreach.

5m read
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By Christopher DownsSep 12, 2024

Direct mail is finding its way back into the spectrum and companies are starting to realize just how much it can complement their digital efforts. Direct mail adds an additional layer of substance to your overall message.

5m read
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By AMTJul 22, 2024

Effective email marketing balances text and visuals to engage without triggering spam filters. Learn strategies for integrating compelling imagery with substantive content, emphasizing search-friendly text and authentic visuals to drive recipient interest.

5m read
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By AMTJun 18, 2024

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

5m read
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By Elissa DavisSep 21, 2023

People aren’t mind readers, so it’s important to share who you are, what you do, and how you do it. In other words, your personal brand lets others know what unique talents and value you offer. Here are 10 ways to add some sparkle to your own brand.

3m read
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By Christopher DownsApr 20, 2023

Each MT Series event draws together key decision-makers, major tool and technology suppliers and thought leaders from across a broad spectrum of manufacturing disciplines.

5m read
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By Christopher DownsMar 28, 2023

The 2023 MT Series events are underway, and they promise to be among the most important trade shows in manufacturing technology. Your marketing campaign can ensure your exhibition booth stands out by generating enthusiasm well before the event.

5m read
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By Christopher DownsOct 04, 2022

While enjoying the post-IMTS glow, don't forget the most important step to exhibiting: following up on your leads! This week, we break down the important steps in establishing not just a sale but a long-term relationship with your booth's visitors.

5m read