How many times has this happened to you? You’re working at your desk. Suddenly, your cell phone rings with a Facetime, Zoom, Vonage, or some other virtual call alert where you’re expected to show your face and be nice on camera. No problem...

Like it or not, the Zoom-type, virtual meeting is here to stay. Honestly, it’s not a bad thing. Zoom meetings are much more personal than an email, text, or even a phone call. And they have certainly cut travel expenses big time. Many customers will now...

Sales and marketing activities, like so many other things, have faced new challenges since the pandemic. Many, if not all, sales and marketing activities have moved to digital platforms; digital lead generation, email marketing, and social media...

Email marketing is a very targeted and cost-effective way to communicate with your contacts – such as sales prospects and existing customers – and generate leads throughout the year. It is especially important now because your salespeople are likely not...

Let’s be honest. It’s been a very weird year for our industry. Because of COVID-19, our carefully laid plans for 2020 did not happen. The biggest challenge for many of us is how to deal with the cancellation of IMTS 2020. You spent two years preparing...

MTForecast 2020 is going digital this year and will be held Oct. 27-29, 2020. As always, it will bring together leading economists and industry experts – as well as the economic forecasts, market analyses, thought leadership, and educational tracks...

You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers...

The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have...

There are currently more than 520,000 open manufacturing jobs in the United States according to the National Association of Manufacturers (NAM), and a recent report from Deloitte and the Manufacturing Institute projects that 2.4 million...

During these weeks of COVID-19, we have learned to adapt quickly and use the new skills, products, and services that can make our work from home (WFH) jobs more productive. I’m always on the lookout for the next unique sales tool that will resonate with...