Featured Image

Different Is Better: 10 Tips To Build Your Personal Brand

People aren’t mind readers, so it’s important to share who you are, what you do, and how you do it. In other words, your personal brand lets others know what unique talents and value you offer. Here are 10 ways to add some sparkle to your own brand.
Sep 21, 2023

Being different hasn’t always been celebrated the way it deserves. We spend a lot of our lives working to fit in, to be a part of something. But as we evolve in our careers, we learn that our ability to stand out is what makes us a marketable and invaluable asset to our industry. That is where your personal brand comes in to play. It sets you apart from others and makes you unique to your field of expertise. Here are some personal branding tips to help establish your influence in person and on social media.

  1. Be authentic! I can’t say this enough. I will harp on it again and again. The internet will know you are lying before you realize it, so be real and be who you truly are.

  2. When you think about who your audience will be, consider questions like: Whom do you want to befriend? Who would benefit most from your expertise or services?

  3. The key to good content is to keep it consistent – not monotonous. You want your audience to see you as reliable but not boring. It never hurts to throw a curveball once in and while.

  4. Growing your brand will take time! My mom would always say “patience is a virtue,” and never has that been truer than when growing your personal brand. Or as a constantly misquoted wise person (or ghost) once said, “If you build it, [they] will come.”

  5. Avoid the hard sell. I know not everyone is a wordsmith, but when selling a product or service, you want to finesse it in a way that makes people think it is their idea. This is the best way to get them on board with your product. This means encouraging your audience to sign up or participate in something. Always end your communication with an action statement!

  6. When posting on social media platforms, think about how your audience, and therefore your voice, will differ on those platforms. For example, the way you speak on LinkedIn could be very different from how you post on Twitter because those audiences might expect different things from you.

  7. Hashtags can be an extremely useful tool but not on all platforms. Instagram, Twitter, and TikTok are your best places to use hashtags because they tie directly into their algorithm’s design.

  8. When it comes to public speaking, if you make a mistake, don’t apologize for it. Take a breath and move on. Only you will know of the error.

  9. When networking, never discount the power of a compliment. It can be useful if you are new to networking and don’t know how to start a conversation or just to make yourself memorable.

  10. Be authentic. (I told you I would harp on this.) You can only build a truly great brand if you are really yourself.

Enjoy being different. What makes you unique is what makes you so capable. Building a personal brand is just that – personal. So, take those qualities that make you special and use them to become a thought leader in the industry. As C.S. Lewis once wrote, “Don’t doubt your value. Don’t run from who you are.”

Elissa Davis
Digital Community Specialist
Recent intelligence News
Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 
Each MT Series event draws together key decision-makers, major tool and technology suppliers and thought leaders from across a broad spectrum of manufacturing disciplines.
The 2023 MT Series events are underway, and they promise to be among the most important trade shows in manufacturing technology. Your marketing campaign can ensure your exhibition booth stands out by generating enthusiasm well before the event.
While enjoying the post-IMTS glow, don't forget the most important step to exhibiting: following up on your leads! This week, we break down the important steps in establishing not just a sale but a long-term relationship with your booth's visitors.
Ready for the thousands of visitors you'll meet at IMTS 2022? In today’s events environment, on-site registrants are becoming the norm, and they won't have the benefit of your pre-show marketing campaign. So, how do you reach them? We've got you covered.
Similar News
By Bonnie Gurney | Feb 08, 2024

At IMTS 2024, discover unexpected solutions, including haptic feedback to improve remote robot operation and digital training, quality control software, additive manufacturing powders and gases, services to address labor issues via an app, and more.

5 min
By Catherine “Cat” Ross | Jul 15, 2024

The manufacturing technology community’s source for updates on major promotions, new appointments, facility inaugurations, and other noteworthy developments among AMT members. Stay informed and join us in recognizing the achievements of your colleagues.

3 min
By AMT | Jun 18, 2024

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

5 min