Featured Image

Never too small to export: how to successfully penetrate foreign markets

We’ve stated it here before: The majority of the world’s machine tool market lies outside of the United States. Consumption statistics put that number in excess of 80 percent, leaving less than 20 percent here at home. If you are not exporting or...
Mar 04, 2020

We’ve stated it here before: The majority of the world’s machine tool market lies outside of the United States. Consumption statistics put that number in excess of 80 percent, leaving less than 20 percent here at home. If you are not exporting or planning to export, you are missing a great opportunity for growth.

The benefits of exporting are numerous. Exporting can increase your revenue and help you stabilize business cycles and fluctuations. It can help insulate you from the risks associated with downturns in the U.S. market by diversifying revenue streams. It can increase your efficiency by utilizing excess production capacity. Exporting can also extend the sales potential of certain product lines that may be considered outdated for the U.S. market. Competing on a global scale can not only make your company more profitable, it can also help you learn how to compete more successfully here in the domestic market. The exposure can raise your game and enhance your company’s skills.

Many small-to-medium-sized businesses have the perception that they are too small to export. They do not have the resources or expertise they feel is required. It sounds too complicated and burdensome. They don’t have experience with international shipments, payments, foreign legal norms, and languages. They don’t know how to find foreign customers or distributors. Or they feel they simply don’t have the time to explore the processes and potentials.

Whether you are already exporting or only considering it, AMT is well positioned to help you overcome these challenges. We do this with an array of unique products and services. A few notable ones include: International Tech Centers, Market Penetration Sessions and Business Review Days, international trade missions, and AMT/USA Pavilions at foreign trade shows.

The AMT International Tech Centers have a strong history of member success stories. Over the last decade, about 250 AMT member companies have utilized our International Tech Centers to develop and grow export sales — the vast majority being small-to-mid-sized enterprises (SMEs). These centers allow our members to have a local presence and support sales in a foreign country at a mere fraction of the cost of “going it alone.”

We have centers in China, India, Mexico, Brazil, and an office in Eastern Europe. By utilizing these centers, members can cost-effectively hire local employees, offer in-country field service to customers, and receive in-depth, hands-on business development support based on local market intelligence and experience. Members can also demo their products to potential foreign customers, utilize AMT warehousing services to simplify logistics, have physical office space, and conduct training and technical seminars to foreign customers. All the tech center services are designed to assist members in developing their local presence and long-term strategies and then executing to ensure sustainable foreign growth and success.

Many government and private research studies have shown that exporting companies grow faster and are more likely to succeed than companies that only sell domestically. They provide better jobs and greater advancement opportunities for their employees. They consistently see faster annual growth and are less likely to go out of business, regardless of the size of the company and the amount of their exports. From a marketing standpoint, being an exporter will raise a company’s profile and credibility.

If you would like to learn more about our International Tech Centers and other export services, send me an email. You have nothing to lose by reaching out.

Edward Christopher
Vice President, Global Services
Recent international News
Latin America’s busiest markets are stronger and more vibrant than ever. Many sectors are seeing investments to create and expand capacity, which has led to great business opportunities. For more industry intel and other tidbits, read on.
Busy times in the two largest Latin American markets: Brazil's automotive, agricultural, and aerospace sectors see a lot of activity, while Mexico is a leading destination for foreign direct investment. For more industry intel and other tidbits, read on.
Brazil and Mexico see increased exports and domestic demand. Sustainability gains momentum as many companies and governments commit to reducing their carbon footprint and promoting a circular economy. For more industry intel and other tidbits, read on.
Holding up well despite shocks from the war in Ukraine and global interest rate hikes, Brazil and Mexico remain solid and attractive to foreign investments, driving expansion, growth, and modernization. For more industry intel and other tidbits, read on.
Mexico’s REPSE certification for the outsourcing and subcontracting of third-party service rendered in country affects AMT members' Mexican subsidiaries and customers. We are excited to announce that AMT Mexico has secured this critical certification.
Similar News
By AMT | Jan 04, 2021

Episode 40: We’ve made it to the end of 2020! Ben and Steve start by conversing their general observations from the year. Next, they get a bit more serious by discussing the year’s impact on the economy. Benjamin and Stephen wrap up by beginning to talk...

1 min
By Andrea “Andy” Kuchinski | Mar 04, 2020

There are several relatively free and low-cost marketing tools and activities that a small business can use that will go a long way to promote the business and its products as well as build relationships with prospects...

4 min
By Amber Thomas | Mar 04, 2020

What progress can manufacturers expect from Washington in 2020, especially given that it’s an election year? AMT provides input on issues that support R&D and innovation; increase global competitiveness; and build a Smartforce as dictated by...

3 min